Showing posts with label Online advertising. Show all posts
Showing posts with label Online advertising. Show all posts
Nov 14, 2011
On online advertising spending has already overtaken cinema, pay TV and outdoor media and is expected to overtake radio and magazines in 2011. Spending on general online advertising such as banners grew 51 per cent compared with a year earlier. spending on online advertising will total around $16 billion in 2011, accounting for more than five percent of total advertising spending for the first time ever. By year's end, online spending will hit $1.8 billion, garnering a 15.7 percent share of the $11.4 billion real estate advertising market. We're tracking strong growth in local paid search advertising, as well as online real estate, automotive and recruitment spending.
Nov 14, 2011 0
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