Apr 22, 2011
TIPS FOR SMALL BUSINESS OWNERS ON VIDEO MARKETING
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To help small business owners better understand the do’s and don’ts of creating their own online promotional videos, we offered some tips and advice on video marketing.
We know small business owners invest in buying or renting a high-quality video camera to film their marketing videos. They have to contact a full-service video production house with a media relations team to provide guidance, as well as handle scripting, conducting interviews, securing a location or a studio if necessary, ordering transcripts, editing and posting. The media relations team can also assist with publicizing an agency’s business and video.
Video is one of the most flexible of media, and is worth the investment. In addition to adding a ‘sticky’ element to your own website that attracts—and engages—visitors, you can also re-purpose videos in a variety of ways.
For filming more casual videos to be posted to Facebook and other informal media channels, the two suggested investing in a portable Flip cam and sticking to the following strategies:
• Make the video quick and simple without a lot of zooming in and out of focus or switching
We know small business owners invest in buying or renting a high-quality video camera to film their marketing videos. They have to contact a full-service video production house with a media relations team to provide guidance, as well as handle scripting, conducting interviews, securing a location or a studio if necessary, ordering transcripts, editing and posting. The media relations team can also assist with publicizing an agency’s business and video.
Video is one of the most flexible of media, and is worth the investment. In addition to adding a ‘sticky’ element to your own website that attracts—and engages—visitors, you can also re-purpose videos in a variety of ways.
For filming more casual videos to be posted to Facebook and other informal media channels, the two suggested investing in a portable Flip cam and sticking to the following strategies:
• Make the video quick and simple without a lot of zooming in and out of focus or switching
between different camera angles
• Utilize short interviews or on-the-spot customer testimonials
• Offer a timely “sneak peek” or behind-the-scenes perspective
• Offer a timely “sneak peek” or behind-the-scenes perspective
Labels:
Advertising,
Marketing
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