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May 30, 2011

5 Must Tips To Attract Readers To Your Blog

Writing a blog is about getting your views and thoughts conveyed to as many people around the world as possible. Successful bloggers have worked at it for years, and it takes grit and perseverance.

I have known very few people who gained popularity in the blogging world overnight. It takes a vision and a niche in which one can excel, and planning and patience must be a part of the process.

Innovative techniques have been invented to pull readers to blogs from all quarters and to publicize posts. I’ve read articles that share tips about attracting readers to a blog, and there are far too many of them to be summarized here. Here, I’ll just mention a few of the most effective ways to create buzz for your blog.

Simple Ways to Attract Readers to Your Blog

  1.  Consistency :-  Create a unique identity so that you make an impression in the minds of your readers. Followers of your blog need to know that they’re going to get what they’re looking for. They should be aware of your posting schedule.

    You might not necessarily publish a post every day—one every two days is fine—but stick to the schedule you set. Plan ahead for the month and week, and stick to your plan no matter what (though emergencies are, of course, an exception). Being irregular and erratic will put readers off, and that won’t do any good for your reputation.
  2. Presentation :-  “Content is king,” but what visitor will return if the whole package isn’t pleasing to the eye? People want what they want when they’re browsing the Internet; you have micro-seconds to catch their attention while they’re scanning or they’ll simply move on. If you want to convert these browsers into readers, organize your website in such a way that spending time on it is worth their precious time.
  3. Search Engine Optimization :-   Get a professional to do the job of optimization for you. I have always been in favor of hiring experts for this purpose because it definitely made a difference for me. The old school of thought is concerned about use of keywords, which people use to search for the information they want, but many more factors affect SEO ranking: navigational ease, loading time, page clutter, links back to your home page (so that the user doesn’t have to press the “Back” button to get there). Optimization is hugely for bringing traffic.
  4. Strong And Compelling Headlines :-  Again, “content is king,” but give it a chance to at least be read—that is possible only if you can compel the scanners to become readers. The headline plays perhaps the most important role in grabbing readers.

    As they say, “the first impression is the last impression,” so write compelling and challenging headlines that keep the visitor on the page.
  5. Online Promotions & Social Marketing :-   Promotion and marketing is of the utmost importance. Spread the word on your social networks, and link to your website. Take advantage of free online promotional websites, and get listed in web directories. Make ties with famous bloggers, and exchange links with them for mutual benefit. 
    Start an online contest and offer a prize to those who comment frequently or regularly on your blog. Submit your posts to StumbleUpon, Digg, Reddit and Blogosphere News.

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