May 4, 2011
Facebook Shows Three Times Display Ads To Its Nearest Competitor
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Facebook accounted for more than 31% of all display ad impressions in the US
last quarter, according to statistics released this morning by ComScore.
The site delivered 347 million ad impressions -- that's up 17% from Q3 of last year, which is the last time ComScore reported quarterly numbers. Facebook also grew its display market share 8 percentage points since that time, from 23%.
Nobody else is even close -- number-two Yahoo comes in at 10%, and the market drops rapidly from there.
This only measures on-site display advertising, however. Ad networks account for a large portion of display advertising, and there companies like Google, Yahoo, and AOL are ahead of Facebook, as ComScore's monthly stats show.
Top 10 U.S. Online Display Ad* Publishers Q1 2011
Total U.S. – Home/Work/University Locations
Source: comScore Ad Metrix :-
| Total Display Ad Impressions (MM) | Share of Display Ad Impressions | |
| Total Internet : Total Audience | 1,110,448 | 100.0% |
| Facebook.com | 346,455 | 31.2% |
| Yahoo! Sites | 112,511 | 10.1% |
| Microsoft Sites | 53,592 | 4.8% |
| AOL, Inc. | 33,454 | 3.0% |
| Google Sites | 27,993 | 2.5% |
| Turner Digital | 18,050 | 1.6% |
| Fox Interactive Media | 11,697 | 1.1% |
| Glam Media | 10,207 | 0.9% |
| CBS Interactive | 9,208 | 0.8% |
| Viacom Digital | 9,051 | 0.8% |
Source :- comscore
Labels:
Comscore,
Display Ads,
Facebook,
Social Media
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