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May 4, 2011

Facebook Shows Three Times Display Ads To Its Nearest Competitor

Facebook accounted for more than 31% of all display ad impressions in the US
last quarter, according to statistics released this morning by ComScore.

The site delivered 347 million ad impressions -- that's up 17% from Q3 of last year, which is the last time ComScore reported quarterly numbers. Facebook also grew its display market share 8 percentage points since that time, from 23%.

Nobody else is even close -- number-two Yahoo comes in at 10%, and the market drops rapidly from there.

This only measures on-site display advertising, however. Ad networks account for a large portion of display advertising, and there companies like Google, Yahoo, and AOL are ahead of Facebook, as ComScore's monthly stats show. 

Top 10 U.S. Online Display Ad* Publishers Q1 2011
Total U.S. – Home/Work/University Locations
Source: comScore Ad Metrix :-

Total Display Ad Impressions (MM)Share of Display Ad Impressions
Total Internet : Total Audience1,110,448100.0%
Yahoo! Sites112,51110.1%
Microsoft Sites53,5924.8%
AOL, Inc.33,4543.0%
Google Sites27,9932.5%
Turner Digital18,0501.6%
Fox Interactive Media11,6971.1%
Glam Media10,2070.9%
CBS Interactive9,2080.8%
Viacom Digital9,0510.8%

Source :- comscore

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