Google Apps for Business is a web-based suite of messaging and collaboration applications, that includes Gmail, Google Calendar, and integrated IM, as well as Google Docs and Google Sites, Google’s word processing, spreadsheet, presentation and website creation tools.

IndiaMart chose Google Apps for a better infrastructure and management than what they believe is ordinarily possible with on-premise solutions, while serving millions of users simultaneously.

IndiaMART.com serves as an example of how organizations are able use cloud-based messaging and collaboration tools to connect their employees, customers and business partners in various offices and cities for enhanced productivity and better decision making.

The migration to Google Apps for Business allows IndiaMART.com to move its employees onto one common email platform. 

The company is also in the process of rolling out collaboration tools such as Google Docs, which allow employees to share files and collaborate in real-time, keeping versions organized and available wherever and whenever they work.

IndiaMART.com plans to transition other custom on-premise apps to the cloud using Google App Engine in future.