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Jun 2, 2011

Google Launches Tools To Help Indian Businesses Go Global

Search engine giant Google today announced the launch of its new tool ‘Global Market Finder’ in India, which will help advertisers find new markets overseas for their products.

“The new tool is designed to help Indian businesses expand their business and reach out to potential customers in international markets,” Sridhar Seshadri, Head Online Sales, Google India, told media persons here.

The new tool would help businesses of all sizes address traditional barriers to international expansion, such as finding the right customers, translating their websites and ad campaigns into local languages and reaching customers in foreign markets with relevant ads, he said.

The Global Market Finder and Google Ads for Global Advertisers would be available to advertisers in 43 languages, he said.

“According to the recent foreign trade data released by the Ministry of Commerce and Industry, Indian export market has witnessed 37.5 per cent growth in 2010-11 fiscal, which is a standing testimony of the huge potential of this space,” he said.

“With this launch, we want to reach out and help all advertisers, especially SMBs, by giving them access to information about the markets that have shown demand for their products,” he said. 

Google runs over one million servers in data centers around the world, and processes over one billion search requests and about twenty-four petabytes of user-generated data every day Google's rapid growth since its incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core web search engine. 

The company offers online productivity software, such as its Gmail email service, and social networking tools, including Orkut and, more recently, Google Buzz. Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. 

Notably, Google leads the development of the Android mobile operating system, used on a number of phones such as the Nexus One and Motorola Droid, as well as Google Chrome OS, which is still under heavy development but is best known as the main operating system on the Cr-48. 

Alexa lists the main U.S.-focused site as the Internet's most visited website, and numerous international Google sites (, etc.) are in the top hundred, as are several other Google-owned sites such as YouTube, Blogger, and Orkut. 

Google also ranks number one in the BrandZ brand equity database.The dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorships. 

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