Nov 19, 2010
Expedia Preparing to Enter the Mobile Booking Game
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Expedia Preparing to Enter the Mobile Booking Game
I don’t know why this race for dominance on mobile in general between online booking services interests me, but it does. It’s just been disclosed that Expedia has bought mobile travel applications developer Mobiata – an iPhone-specialized company – for an undisclosed price. The company cites increased mobile traffic to their site as the sole factor in taking this initiative.
But it’s more than that. Nearly all of their major competitors are sitting on the Apple app store as quietly as they can as they’re being used every day by thousands of people. And the same picture is starting to come to form on Android. Kayak beat everyone to market as the first well-known travel site with an app, and they were alone for a while, but Price line and Orbit z decided to make their own moves recently (and on the same exact day, no less.) These companies foresee a busy holiday season, obviously, as mobile booking is quite the convenient utility for people who tend to have to change plans up on the fly.
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