Nov 19, 2010
LG launches latest smartphone
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LG launches latest smartphone|LG LATEST PHONES|
LG on Thursday launched its latest smartphone ‘Optimus
One' and announced plans to increase its mobile phone production
capacity from 60-lakh units a year to 1.50-crore by the end of 2011.
Powered
by the Android operating system, the new handset is priced at Rs.13,500
and comes with 8.1-cm display, 3MP camera and expandable memory up to
32GB.
“Over the next six months, we will launch ten
more devices in the Optimus series, priced between Rs.8,000 and
Rs.30,000,” LG Electronics India Managing Director Moon B. Shin told
journalists here.
“Smartphones are poised to drive
growth in the India mobile market in the coming years and LG's focus on
innovation based on thorough consumer research places us squarely at the
forefront of that evolution.
Next year will be
acceleration phase for LG mobiles, and investments are aligned towards
taking at least 15 per cent of market share in the smartphone segment,”
he said. Stating that the company had identified mobile phones as a
strategic growth engine category, Mr. Shin said: “Keeping this in mind
we will increase the production capacity from 60-lakh units to
1.50-crore units by next year at the Pune plant.
We
also have an ambitious target of 80 per cent revenue growth in mobile
business by 2011. Our revenues from the mobile business will touch
around Rs.2,500 crore by next year.” “Our focus is to simplify
smartphones for consumers and give them experience on how applications
can improve life.
Simultaneously, we are looking at expanding the retail presence by 25,000 outlets and 500 LG exclusive LG mobile gallery.
Next
year we plan to launch 55 new models, out of which 40 per cent will be
smartphones and our marketing investments would be aligned accordingly,”
said company Business Group Head (Mobile Communications) Vishal Chopra.
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