Nov 19, 2010
Riteish Deshmukh Signs Videocon Mobiles:-
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Riteish Deshmukh|Videocon Mobiles|Videocon:-
After its launch in April this year,
Videocon Mobile Services (VMS), the 13th mobile operator in India, has
come up with its second ad campaign, featuring actor Riteish Deshmukh.
Kanwarbir Singh,
Head Marketing - Brand and Media, VMS reveals that the new campaign is
the end result of a syndicated research, which established that a
majority of prepaid users are worried about running out of talk-time
balance in the hour of need. This is the first time Riteish is endorsing
a product.
“Thank you all for
liking the Videocon mobile service ad - Yes, it’s the first brand I am
endorsing. Debut and ‘pet mein gud-gud’ at the same time,” tweeted
Riteish. Conceptualised by MWG TAG Ideation, five films titled Train,
Suhaag Raat, Snoring, Hospital and Bhoot are currently on air. Each ad
shows the significance of unlimited plans for SMS, STD and local calls
and Internet usage
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